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ABOUT THE AUTHOR

In 2018, Seth Godin was inducted into the AMA Marketing Hall of Fame. That’s the culmination of more than thirty years of teaching, leading, starting, collaborating, failing, engaging, and seeking.

Seth runs TheMarketingSeminar.com, which is the intensive workshop that this book is based on. He also created the altMBA, a remarkable monthlong workshop that helps leaders level up. Seth is the author of eighteen best-sellers that have been translated into more than thirty-five languages, and the writer of one of the most popular blogs in the world, found at seths.blog.

He’s worked with Jay Levinson, Bernadette Jiwa, Adrian Zackheim, Lester Wunderman, TED, Jay Chiat, Tom Peters, Michelle Kydd Lee, Jerry Shereshewsky, the Harvard Business Review, NYU, the MIT Media Lab, Mayor Alan Webber, Bill Taylor, Steve Wozniak, Steve Pressfield, Krista Tippett, Cat Hoke, Scott Harrison, Michelle Welsch, Jacqueline Novogratz, and change-makers, leaders, and makers of ruckuses around the world. Find out more at

TheMarketingSeminar.com