A Simple Marketing Worksheet

• Who’s it for?

• What’s it for?

• What is the worldview of the audience you’re seeking to reach?

• What are they afraid of?

• What story will you tell? Is it true?

• What change are you seeking to make?

• How will it change their status?

• How will you reach the early adopters and neophiliacs?

• Why will they tell their friends?

• What will they tell their friends?

• Where’s the network effect that will propel this forward?

• What asset are you building?

• Are you proud of it?