A Marketing Reading List (in no particular order)

There are a thousand books I’d love for you to read, but I’ve tried to highlight books that are primarily focused around marketing, particularly around the kind of marketing we’ve been discussing in this book.

Crossing the Chasm by Geoff Moore

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

My Life in Advertising and Scientific Advertising by Claude Hopkins

Ogilvy on Advertising by David Ogilvy

Adcreep by Mark Bartholomew

Who Do You Want Your Customers to Become? (A short modern classic by Michael Schrage.)

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce by Jackie Huba and Ben McConnell

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

Secrets of Closing the Sale (Zig Ziglar’s book is as much about marketing as sales.)

Positioning: The Battle for Your Mind by Jack Trout and Al Ries

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Tribes: We Need You to Lead Us by Seth Godin

All Marketers are Liars by Seth Godin (Of all my marketing-related books, this is the one that’s the most on point.)

Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You (One more from me.)

Direct Mail Copy That Sells by Herschell Gordon Lewis (One of his many classic books on copywriting.)

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury and Stephen Fenichell

The Culting of Brands: Turn Your Customers into True Believers by Douglas Atkin (An overlooked gem.)

Selling the Dream by Guy Kawasaki (His best book.)

The Four Steps to the Epiphany by Steve Blank (A startup book with essential marketing insight.)

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Marketing: A Love Story: How to Matter to Your Customers (Bernadette Jiwa is brilliant and I recommend all her books.)

Syrup by Max Barry (The best marketing novel ever written.)

Free: The Future of a Radical Price by Chris Anderson

Rocket Surgery Made Easy by Steve Krug (A surprising book about testing.)

The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin

The Regis Touch by Regis McKenna

New Rules for the New Economy by Kevin Kelly

Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable (An extended blog post about talking to customers.)

The Tom Peters Seminar: Crazy Times Call for Crazy Organizations by Tom Peters

The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times by Tom Peters

Start with Why by Simon Sinek

The Experience Economy, Updated Edition by Joseph Pine and James Gilmore

Meaningful Work by Shawn Askinosie

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld

Business Model Generation (On How to Build a Business That Matches the Marketing You Want to Do) by Alexander Osterwalder and Yves Pigneur

The War of Art and Do the Work by Steve Pressfield (On why you might be having a hard time doing what you know will work.)