Contents

1. Three Surprises About Change

DIRECT THE RIDER

2. Find the Bright Spots

3. Script the Critical Moves

4. Point to the Destination

MOTIVATE THE ELEPHANT

5. Find the Feeling

6. Shrink the Change

7. Grow Your People

SHAPE THE PATH

8. Tweak the Environment

9. Build Habits

10. Rally the Herd

11. Keep the Switch Going

How to Make a Switch

Overcoming Obstacles

Next Steps

Recommendations for Additional Reading

Notes

Acknowledgments

Excerpt from Decisive

Excerpt from Made to Stick